How I work
The whole operating model fits in four words, and the fourth one is the differentiator. I am a drop-in operator: I find what is stuck, prove the fix is real, embed it in live use, and go. It holds without me.
Find where the constraint actually sits. Not where the org chart says it should be.
Build the thing that proves the pathway exists. Working software, not a slide.
Get it into live use with your people, on real cases, until it is load-bearing without me in the room.
Every engagement has a defined end. Extension is your choice, never my pitch.
I leave, and it keeps running. If you want a consultant who moves in for eighteen months, I am the wrong person — the whole point is that you don't need me.
The honest reason: my strength is the diagnosis, the proof, and getting it adopted — then leaving. What I am not is a twenty-body implementation army for an eighteen-month build; if the work needs that, I will say so and point you elsewhere. The engagement is built to end when the thing is load-bearing, not to run indefinitely. That defined end is a feature for you.
Every standard engagement has a public fixed price, from the free 3-minute survey to the £22–30k Embed Sprint. You can see the whole ladder, qualify me in or out without a sales call, and forward the page to whoever signs it off.
See services & pricingOrganisations where progress has slowed, not because people aren’t capable, but because the system has reached its limits. That ranges from Series A scale-ups whose AI adoption has plateaued, to large regulated organisations whose transformation isn’t landing, to funds and accelerators with stuck portfolio companies.
I don’t sell frameworks or methodology. I diagnose what’s structurally stuck, name it clearly, and help you redesign how work, decisions, and learning actually flow. And unlike most consultants in this space, I actually build AI products, so the advice comes from practice, not theory.
Every offer has a public fixed price: the Maturity Review is £750, the AI Maturity Diagnosis £4,500, the Pattern Diagnostic £8–12k, the PoC Sprint £15–25k, and the Embed Sprint £22–30k. The full ladder, including the free 3-minute survey, is on the services page. Bespoke work happens, but it starts from these shapes.
No. Some clients come to me because their AI adoption isn’t landing. Others come because their transformation ran out of road long before AI entered the picture. I work at the intersection. The operating model problems are often the same regardless of whether AI is involved yet.
Diagnose, Prove, Embed, Leave. It starts with a conversation, then usually a fixed-price diagnostic. If the diagnosis points to something worth building, that is a separately scoped sprint — and getting it adopted is its own separately scoped sprint that closes on an adoption checkpoint, not an open-ended tail. The decision to continue is always yours. I work fixed-price by default, day-rate by exception.
Because the work is confidential and I take that literally. Even anonymised case studies leak. The evidence I offer instead is public and checkable: the products I’ve shipped, the book, the SETsquared role, and several years of published thinking you can read before we ever speak.
Remote by default, on-site when the work needs it. I’m based in Wiltshire, UK, and work UK-first.
I’ll say so, usually in the first conversation. A worthwhile chunk of my referrals come from people I told "this isn’t my problem to solve", so the incentive to be honest is real.
A short conversation is usually enough to know whether I can help.
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